1. prompt instant reaction- "Oh neat!"
2. evokes an emotion- tells a story
3. has an unusual viewpoint- viewpoint creates an image with visual impact
4. treats a subject lightly- the approach is simple but made dramatic
5. uses color distinctively- color is the subject as it creates a mood
6. has a singular composition- sense of completeness
7. takes advantage of the lens effects- lens choice affects the whole photo
8. captures a moment- a magic time